1.Company Information
Founded in 2010, Brainbees Solutions Limited offers products for mothers, babies, and Kids via its online platform 'FirstCry'. Brainbees Solutions (Firstcry)'s mission is to create a one-stop store for parents' retail, content, community engagement, and education needs. The company offers everything needed for an infant up to the age of 12, including apparel, footwear, baby gear, nursery, diapers, toys, and personal care, amongst others. The company offers products from Indian third-party brands, global brands, and its own brands. The company has an extensive offering for mothers, babies, and Kids with more than 1.5 million SKUs from more than 7,500 brands on its multi-channel platform across categories including apparel and fashion, toys, books, school supplies, diapers, bath and skincare, nutrition and breastfeeding, health and safety, baby gear and maternity wear (as of December 31, 2023).
2. Objects of the Issue
The company intends to utilize the net proceeds from the issue towards the funding of the following objects:
1. Expenses of the Company for: (I) establishment of new modern stores under the "BabyHug" brand; and (II) establishment of a warehouse in India;
2. Expenditure on lease payments for existing identified modern stores owned and operated by the Company in India;
3. Investments in its Subsidiary Digital Age for (I) setting up new modern stores under the FirstCry brand and other house brands of the Company; and (II) lease.
4. payments for the existing identified modern stores owned and controlled by Digital Age in India;
5. Investment in Subsidiary FirstCry Trading for overseas expansion by: (I) establishment of new modern stores; and (II) establishment of warehouses in KSA;
6. Investment in Subsidiary Globalbees Brands for the acquisition of an additional stake in its Subsidiaries;
7. Sales and marketing initiatives;
8. Technology and data science costs, including cloud and server hosting costs; and
9. Financing of inorganic growth through acquisitions and other strategic initiatives and general corporate purposes.
3. Brainbees Solutions (Firstcry) IPO Registrar
Link Intime India Private Ltd
Phone: +91-22-4918 6270
Email:brainbees.ipo@linkintime.co.in
Website: https://linkintime.co.in/initial_offer/public-issues.html